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New Detroit Coworking Space to Support Detroit Social Entrepreneurs

Boys & Girls Clubs of Southeastern Michigan (BGCSM) announced they will join forces Ponyride, the small business incubator located in Detroit to offer approximately 20,000 square feet of co-working and manufacturing space across three locations in Detroit and Highland Park.

The Ponyride program—under management of BGCSM, will continue to focus on breaking the poverty cycle for youth by creating economic mobility opportunities for the whole family. More than 50% of youth and their families are struggling to meet basic needs according to United Way for Southeastern Michigan’s ALICE report. This programmatic partnership aligns with BGCSM’s mission to fight poverty through economic mobility opportunities and providing resources in the community.

“Collaborating with Ponyride allows us to create a multigenerational pathway to economic mobility through neighborhood entrepreneurship,” says Shawn H. Wilson president and CEO of Boys & Girls Clubs of Southeastern Michigan. “Funding is only going to become more challenging for social impact organization and together Ponyride and BGCSM can decrease expenses while increasing impact for the communities we serve.”

Since 2011, Ponyride has successfully incubated 45 Detroit-based small businesses including The Lip Bar, Empowerment Plan, Détroit is the New Black, Rebel Nell and Detroit Denim—with alumni generating more than $20M in annual revenue. The new partnership will provide space and resources for businesses that are in the health and beauty, culinary, technology and professional service industries.  Programs will focus on women and entrepreneurs of color. 

“This is an incredible opportunity for Ponyride to work deeper in Detroit neighborhoods by partnering with an organization that has been so much for so many,” says Phil Cooley, co-founder of Ponyride. “We couldn’t be more excited to work with BGCSM and hope we can play a larger role in supporting the whole family by providing upward mobility for our social entrepreneurs of all ages.”

New Ponyride locations will be based inside three BGCSM Clubs—Dick and Sandy Dauch Club (Ponyride West), Fauver-Martin Club (Ponyride East) and Diehl Club (Ponyride South). At least four of the following Ponyride residents, Lotoya Vongrechin with V Agency, Alecia Gabriel, Chinonye Akunne, and Deirdre Roberson with Motor City S.T.E.A.M; Rhonda Greene with Heritage Works and Sew Great Detroit, a social enterprise of Alternative for Girls will make their new home within one of new locations.

For all residents, the new Ponyride will offer:

  • Partially subsidized below market rental spaces
  • Affordable co-working space
  • Community amenities—production and design studios, innovation lab, laundromat, test kitchen and fitness center
  • Drop-in childcare
  • FREE Intern and apprentice feeder program
  • Alumni Mentoring Program
  • Members Only events and experiences

Additionally, the well-established Ponyride Market will relaunch virtually on June 13th with an online small business marketplace, celebrity guest speakers, food demonstration, and more. More information to come.

For more information on how to become a Ponyride member or resident visit

Amber Louchart
Author: Amber Louchart

Amber is the proud mother to four beautiful children, Damian (27), Rosaleigh (14), Carlyn (11), and Naomi (8). Her family also includes four cats. She loves being a stay-at-home mom and feels blessed to be able to care for her children full-time and provide them with so many opportunities through Metro Detroit Mommy. In addition to Metro Detroit Mommy, Amber has a passion for hosting karaoke with Malibu Entertainment.  She enjoys the metro Detroit nightlife especially, singing, dancing and meeting new people.