Metro Detroit Mommy launched a campaign to celebrate the 90th anniversary of the Detroit Brand, Better Made. The campaign included a giveaway as well as social media posts across Facebook, Instagram, and Facebook.
The feature giveaway article, received 2,226 hits over the course of the three-week giveaway. Better Made Snack Foods Celebrates 90 Years – Anniversary Giveaway
Social Media Posts
Impressions: 1,140
Impressions 1,427
Impressions 1,058
Our Instagram posts reached over 3,200 users and were viewed more than 3,600 times.
Our Facebook posts reached over 2000 of our fans, with over 200 engagements.
Post 1. Post 2, Post 3
Our Tweets reached 11,941 users with 785 interactions.
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Giveaway Results
Our giveaway had 2864 impression via Gleam with 693 users and 6,367 actions.
As a means of entry there were 327 tweets promoting Better Made from entrants. Fans were also encouraged to visit and interact with our social media accounts. Finally, fans also visited the Better Made website and choose their favorite Better Made snack.
