Flashfoodbox Launches in Detroit
Our family had the fortunate opportunity to experience all of the amazing goodness of receiving a ‘Flashfoodbox‘ to our doorstep. I was familiar with similar subscription services that delivered fruit and veggies to the door, however, I was SUPER intrigued to learn that Flashfoodbox also included protein items within the contents of their box. I’ll be honest, I was curious how they intended on keeping the products cold while awaiting our arrival home from school and work.
To my surprise the box was quite large and heavy, though still manageable for me to carry in to the house. I was filled with anticipation to dig in and see what goodies were inside. While opening, there was insulation made from recycled water bottles and 2 large (reusable) ice packs, successfully keeping all of the fresh produce and meats nice and cold.
As I removed item after item, one by one, I was pleasantly elated to find a nice variety of produce that our family regularly cooks with and prefers. In the past with other subscription services similar to this one, items tended to include options my children (and husband) typically didn’t care for.
Along with all of the bright and bold produce colors and items, I was far too excited to see the protein options and their delicious flavors and spices. I found myself instantly meal planning for the remainder of the week, though I had already planned our meals over the next few days. I was very happy to find that the items (sausages, chicken burgers and meatballs), mostly included outdoor barbecue grilling options for our summer time fun!
Overall, the experience with Flashfoodbox was beyond pleasant and their price point was incredibly affordable. Equally, we found that their mission and history touched the heartstrings of our family and created a new customer out of our household.
From their website:
It all started when, a family member was distraught about throwing out $4000 worth of food after a catering event. A decision that was made by her boss. That seemed too hard to dismiss as a common everyday occurrence, yet, that was the norm in the food industry.
In fact, when food gets thrown out, it usually ends up in a landfill, gets covered by other garbage and rots. When this happens, the food doesn’t have oxygen and the decomposition process produces methane gas.
The statistic that eventually created Flashfood is:
“If International food waste were a country, it would be the third leading cause to GHG emissions behind the US & China”.
– National Geographic (March 2016)
Over the past 18 months, we’ve worked with Longo’s (Toronto), Farm Boy (London) and Buy-Low Foods (Vancouver) and diverted over 15,000 meals from the landfill into the bellies of hungry people through our Flashfood app. This is roughly equivalent to GHG emissions of driving a car 18,000 km [in a car].
Given the oligopolistic nature of the Canadian grocery industry and the lack of immediate action to expand across Canada, we’ve created a direct to consumer model called the Flashfoodbox.
In April 2018, we expanded to the Detroit metro area through a partnership with Tyson Innovation Lab. We continue to build upon our mission of reducing food waste by offering high-quality surplus produce and protein at an affordable price, along with additionally providing the option to donate a box to local families through Forgotten Harvest, a nonprofit organization dedicated to fighting hunger in Detroit.
With the Flashfoodbox, we’re maintaining our core mission of reducing food waste by giving farmers and growers the ability to provide us with surplus food items that grocers don’t want because of their aesthetic appearance. We add these items in the Flashfoodbox and ship it directly to our hungry community who actually want to use their buying power for the environmental benefit of everyone.
Moreover, we are actively looking for ways to solve the problem of food insecurity within our existing platform as we strongly believe that everyone should have access to healthy and nutritious food.
Our community uses it’s collective buying power, to validate food waste as intolerable. We couldn’t be any more grateful for our community support to date. This is just the beginning.